Marketing & Digital Promotion

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The best way to sell your home at the right price is to make sure the right people know about it.  At Keystone, we tailor our marketing efforts to find the ideal Buyer for each property.

Pre-Listing Advance Notice. We have created an extensive contact list of Toronto agents as well as relocation specialists and agents outside the city who may have clients moving to Toronto. We contact them during the ramp-up phase of listing preparation and market positioning so they can give their Buyers advance notice about your home.

Power of The Network(s). We create buzz about your property to generate activity for the listing. We give preemptive notification to our colleagues within Johnston & Daniel, as well as our network of clients, prospects and contacts, to spread the word to qualified Buyers.

Mainstream Advertising. Our proactive approach to marketing and promoting your home includes mainstream advertising so we reach the maximum number of Buyers. Your home could be featured in ads on the Globe and Mail’s exclusive Real Estate Section as well as on key online portals and advertising platforms including Facebook, Craigslist, Kijiji, and over a dozen other real estate and classified sites.

Digital & Mobile Marketing. Millions of people are turning to their handheld devices for just about everything these days. Since mobile adoption is occurring five times faster than other technologies, you can be sure this segment of potential buyers is covered.

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Home Listing Website. We create a personalized website of your property to showcase the photography and write-up of your home’s best features. Displaying the web address on the For Sale sign helps recruit passersby to have a look online.

Social Media. Social media is becoming a more important tool to drive traffic to other advertising and marketing supports. We deploy social media tactics to help spread the word about your listing.

Mass Outreach. We list your home on the largest network of properties (MLS) to provide 24/7 exposure to thousands of agents and Buyers looking for homes. In addition to Realtor.ca, listing details are also loaded onto other key platforms including Luxuryportfolio.com (where applicable), Johnstonanddaniel.com, Royallepage.ca, and Zoocasa.com. With over 1.5-million hits per month, Royal LePage is one of the most popular real estate corporate web sites in North America.  More exposure means more potential Buyers, more offers, and higher prices.

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